preptimely

Privacy Policy

Last updated: April 2026

Who we are

preptimely is a UK private school admissions timeline service operated from the United Kingdom. Our website is preptimely.co.uk. You can contact us at hello@preptimely.co.uk.

What data we collect

When you use preptimely, we may collect:

  • Your email address (when you create an account)
  • Your child's date of birth and any alias you choose (e.g. "Archie")
  • Subscription and billing information (processed by Stripe — we do not store card details)
  • Email preferences and reminder settings
  • Usage data, if you consent to analytics cookies (see below)

How we use your data

We use your data to:

  • Generate your child's personalised admissions timeline
  • Send you reminder emails before key deadlines (Premium subscribers)
  • Manage your subscription and process payments
  • Respond to support queries
  • Improve the product (with your consent to analytics)

We never sell your personal data. We do not use advertising cookies or share your data with advertisers.

Cookies and analytics

preptimely uses two categories of cookies:

Strictly necessary cookies — these are required for the site to function. They include the session cookie that keeps you signed in. These cookies are always active and do not require your consent.

Analytics cookies — we use analytics tools to understand how parents use preptimely, which pages are most useful, and how the product can be improved. These cookies are only set if you choose to accept analytics when you visit the site. You can change your preference at any time using the Cookie settings link in the footer.

We do not use advertising cookies, tracking pixels, or share your data with advertisers.

Data retention

You can delete your account at any time from your account page. This will permanently remove all your personal data, your children's timelines, and all scheduled reminders within your account. If you have an active subscription it will be cancelled immediately. Billing records may be retained for up to 7 years as required by UK law.

Your rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate data
  • Request deletion of your data — you can exercise this right directly from your account page, or by emailing hello@preptimely.co.uk
  • Object to or restrict processing
  • Data portability

To exercise any of these rights, email hello@preptimely.co.uk. We will respond within one month.

Third-party services

preptimely uses the following third-party services, each with their own privacy policies: Supabase (authentication and database), Stripe (payments), Resend (transactional email), and Google Analytics (if you consent to analytics cookies).

Contact

For any privacy questions, contact us at hello@preptimely.co.uk. We aim to respond within one working day.